Enhancing coffee house dine-in experience
As a group project, for two weeks.
We started off looking into the challenge for Pacific Coffee face today. Went out and did 12 user research, came out with interesting conclusions. Here, we build the three Personas.
As soon as we begin asking users in how they found it, comments was negative. They found it hard to use and confusing; too much clicking for just order a coffee, as mentioned, we should think of the three click rules for online purchase. So as shown below, I changed the interface with fewer buttons; rearranged the user flow with fewer clicks.
After user testing, interface changes...