"Blueplate provides a food sharing platform for serious foodies in a passionate environment with a motivating voice. Helping them
to feel the love within and touched by the stories told."
Blueplate is a platform that connects foodies and chefs to share their passion.
Breaking down a traditional food chain system by creating a digital platform that allows anyone to create, share and enjoy the freshest and most outstanding food that evoke the feeling and familiarity of home cooking wherever and whenever.
Research - interviews with chefs
- "Worked in 5-star hotels for over the years, I spend 13 hours working within the kitchen, doing the same thing repeatedly, I don't really cook for others, is a different experience... It will be nice if I can cook for others for real!"
- "I was brought up in a family with Food and Beverage industry background, started my own business making home-made food where she feels important to eat healthily. The only problem I am facing is marketing, nowadays I have to learn all the social media as well as youtube, is a lot of work. But I am trying!"
- "I have a blog, and I love my job, as time goes by I feel the network in Hong Kong needs to be closer? There is not a place for chefs and foodies to share ideas together, where I feel will be a good thing if there is one!"
Chefs uploading food to share
- Name of goods
- Food description
- Photos of the finish goods
Wireframe - Let's create dish to share
Within 3 weeks, people who uploaded goods onto the site was not only meals but also farmer and food suppliers. There we started interviewing our users and start working on it.