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Pacific Coffee

Enhancing coffee house ​dine-in experience

As a group project, for two weeks.  
We started off looking into the challenge for Pacific Coffee face today.  Went out and did 12 user research, came out with interesting conclusions. Here, we build the three Personas.
  • Buru, a loyal Customer, likes going there at lunch time to have a bit of me time there. But there is one thing he is finding hard, seems he don't know the people there as well to his favourite cafe where knows the staff there well and they know what he likes. 
  • Angela is a coffee addict, who goes to the coffee house three times a day.  She works hard and has little time queueing for her coffee every morning. (She hates it!)
From these personas, we came to a conclusion to add two main features to its existing App.

Queue management

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Order online with App, pick up with the closer store. 

Seat management

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To work or have some ‘me time’ before entering the store 
​As soon as we begin asking users in how they found it, comments was negative. They found it hard to use and confusing; too much clicking for just order a coffee, as mentioned, we should think of the three click rules for online purchase.  So as shown below, I changed the interface with fewer buttons; rearranged the user flow with fewer clicks.

After user testing, interface changes...

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Before
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For the user journey to have lest click, lest confusing. I have changed the home page and hidden the repeated buttons.  Please also see the User flow below. I was trying to have the flow more as one cycle.
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  • UX Portfolio
    • Perfect Fit
    • Toy Museum
    • Coffee Shop
    • AroundHub
    • StressFree
    • Blueplate
  • Noeventure
  • CV
  • Contact