Topic chosen - Fashion & Shopping
Many of us buy online but understand different brands fitting table may take 5 to 10 mins. If there are ways in getting a closer look at how we may go about this?
Research - what is in the market?
Virtual fitting at Topshop
Interacting within the store in Topshop.
Users that shop online...
Questions asked (7 user interviews):
"Is so frustrating, I can never find clothes that fits!!"
Scenarios + User flows
In the fashion industry, with different culture and places, there are different shape and sizes of people. Making a tool for fashion makers from understanding the needs of the users we can make better-fitted clothing for the world of fashion, and then we won't be throwing away so much.