Business & Users Needs
Toy Museum has been established since 1986, started off as a toys collector he slowly builds his collection and has made his respects within the industry in Hong Kong.
Hong Kong's space is like the price of gold! Shops rental gets higher and higher every month, to have a shop in the busiest town, Central, is not an easy task. Toys are maintaining the store so to go online is only the next step to go!
JASON- a single parent who has a 12 years old girl. He will like to find a toy where he can engage with her and spend some quality time together.
JENNY- Grandmother of a nine years old boy, whom already knows what he wants, all she will need to do is explore her time to get it online, as she understands it's the best way to get specialist products.
DANIEL- Toy collector, whom may get anything he has his eye on!
Ability to browse our selections
Ability to view details, each as images
Request for finding new toys or repairing old ones
Synthesis- problem statement
After sorting the synthesis, it was evident there are pain point needs to be resolved sooner than the others, here is the order:
Storyboards - I need to find paper dolls!
Alice was asked to take care of her niece for an afternoon, where she thought to tell a story of the paper dolls, where both her Grandma and mum have told her before. On her way to lunch she saw Toy Museum, a small squashed shop it was, so she hesitated from going in. Then her colleague advised her to buy online. Not only she found what she was looking for it was quick and easy and delivered to her within two days.
She shared her story and had a fantastic time with her niece chatting about fashion and the history of how dolls.
Combining both the user needs and business aims. Here are three "Happy-paths" where I should focus on first.
As there are so much Categories within the toys industry I worked with 12 users in finding out how they may have Categories them, then we found out mostly took them from 13 to 16 kinds.
I made three wire frames from comparing which may work better for the users I asked a few users and the right diagram was the chosen one!
Sketches of the sitemap, organising the information architecture before starting the prototype.
Recording of Alice finding the paper doll.